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The document discusses Starbucks' advertising and marketing mix, concentrate on consumers, positioning like a top quality brand name, and techniques for worldwide development Even with pitfalls of current market saturation at home.
Each chains vary inside their retail outlet formats, pricing, promotion strategies, and customer service good quality as Starbucks and Café Coffee Day battle for dominance of India's espresso shop market place.
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The document summarizes Starbucks' business worries after some time. It discusses how intense growth induced Starbucks to get rid of focus on good quality and buyer knowledge, resulting in a loss of brand fidelity. Competition like McDonald's capitalized on these weaknesses.
In addition, it examines Starbucks' manufacturer positioning in focusing on discerning espresso drinkers trying to find a top quality coffee encounter and explores a number of the possibilities and troubles for Starbucks growing to the Indian market place.
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